Perhaps no other country has a motto so charming, so universally quoted and so life-affirming as pura vida. It’s Costa Rica’s unofficial national slogan, and you hear it everywhere. The meaning of pura vida, of course, is “pure life,” and it’s come to symbolize the simple, cheerful outlook and lifestyle of what is often called the happiest country in the world.
You can say pura vida to mean “thank you,” “you’re welcome,” “that’s great” or “life is good.” The versatility of the phrase is part of its appeal, and it’s a 100% positive expression of pleasure in life lived to its fullest.
In A lo tico, a book-length glossary of Costa Rican expressions by Alf A. Giebler Simonet, the phrase is described as Costa Rica’s “registered trademark.” The author points out some other uses:
¿Viste qué pura vida amaneció hoy? “Did you see how beautiful the day dawned?
Aquí te traigo el disco que me prestaste. Está pura vida. “I’m bringing back the record you loaned me. It’s totally awesome.”
¿Te gustó la comida? ¡Pura vida! “Did you like the food?” “It was great!”
What does pura vida mean in English?
Pura, obviously, means “pure,” from the Latin purus – which means clean or unmixed, or in other words, “pure.” Vida means “life,” from the Latin vita, hence the English words “vitality,” “vitamin” and “curriculum vitae.”
Notice that both of these words have overwhelmingly positive connotations. Sure, you could give them a negative spin, as in “pure B.S.,” or “Life is hell,” but when you put them together – “Pure life” – it seems to put a new spring in your step, to paint a silver lining on every cloud.
Most English-speaking writers (including expert bloggers writing about this very phrase) misrepresent the term by capitalizing it: “Pura Vida.” There is no reason to capitalize it, as it’s not a proper noun. (Exceptions, of course, can be made for the millions of Costa Rican T-shirts, baseball caps, shot glasses, animal-inspired knickknacks and other souvenirs sold to tourists.)
How do you pronounce pura vida?
Here again, all the pronunciation guides (like “POO-rah VEE-dah” or even “POO-dah VEE-dah”) are all wrong. The Spanish R sound has no equivalent in English. If you can say the Spanish words muro (“wall”) cara (“face”), mira (“look”) or hora (“hour”), you’ll recognize that the R is not even similar to the English equivalent, as in “railroad,” “moral” or “fire.” The R in pura is pronounced by flicking the tongue off the roof of the mouth, while in English the tongue never approaches the roof of the mouth to make an R.
Nor does the D in “vida” really occur in English. It’s more similar to an English “th” than to a D, because the tongue actually touches the middle of the slightly parted teeth. If you pronounce the name “Gore Vidal” in English, notice that the top of the tongue touches the roof of the mouth behind the teeth to pronounce the D. But if you said “Gore Vidal” in Spanish (or pura vida), the tongue touches both the upper and lower teeth.
Costa Ricans have a lot of theories about the origins of popular expressions like tuanis, mae, upe and gringo – many of them pura paja (“sheer nonsense”). But the reputed origin of the phrase pura vida seems to be pretty believable.
In 1956, a Mexican movie was released called Pura Vida. Says Wikipedia:
“Despite his constant blunders, Melquiades Ledezma [the hero] keeps a positive attitude. As an adjective synonymous with “good” or “nice,” he uses pura vida (lit. pure life) a total of thirteen times to describe people (such as the town mayor), objects (food and earrings) and an action (being invited for a meal). This optimistic response began to be emulated by some Costa Ricans after the film’s release in that country.”
The catchphrase quickly caught on, and was repeated so often that eventually it was on everyone’s lips. So Costa Rica’s most cherished phrase actually originated in Mexico. Órale, güey!
The meaning of pura vida in real life
A couple of months after I arrived in Costa Rica in 2015, I got a chance to dog-sit in Tamarindo for an American gal who let me stay at her place and use her car for free during her one-month absence. (That’s the meaning of pura vida right there.) I befriended a couple of good-looking Brazilian women (that’s also pura vida). One day I invited them to drive with me up to Rincón de la Vieja Volcano National Park, and they said yes (which is pura vida too).
But when we got to Liberia, a traffic cop pulled me over and asked to see my driver’s license (from California) and my passport. Yet I had made the rookie mistake of forgetting my passport, as I explained to the officer with abject apologies. “So this isn’t your car?” “No, sir.” “And you don’t have your passport.” “No, sir.” “Do you have a copy of your passport?” “No, sir.” “And what about you ladies, do you have your passports?” They both said “No, sir” in Portuguese. The traffic cop made an exasperated face.
I realized I was looking at three options: The cop could remove the license plates from the car, which would require me to take a bus to Liberia another day and pay a big fine to get them back. He could tell me to turn around and return to Tamarindo for my passport, adding three hours to our drive time. Or I could offer him a bribe, which could theoretically get me thrown in jail.
The traffic cop turned away from the car for a moment, shaking his head at our ignorance. Then he came back and said, “I’m going to do you a favor. You can go. But don’t ever drive in this country again without your passport.”
Special Places is located within the beautiful coastal resort town of Flamingo, in the province of Guanacaste, Costa Rica. With over 15 years of service dedicated to the rental and property management profession, we have an extensive list of rentals in the Flamingo, Potrero, Brasilito and Tamarindo Beach area. Whether looking to plan your next tropical vacation or searching for someone to manage your home, our goal is to provide our clients with the most efficient and personable service in the area.
** In accordance with public health recommendations, Special Places continues to work hard to keep our guests safe. These protocols include enhanced cleaning and disinfection procedures for all properties under management **
We are very proud of our professional maid service staff, who provide regular cleaning for some 150 properties — and do it with a smile. A half-dozen maids provide full-time service at a single house, but all the rest rotate among a wide variety of properties from Matapalo to Playa del Coco.
Maids are responsible not just for cleaning but for staging the house, with everything in its proper place, and keeping track of inventory (so that, for example, new clients don’t check in and find there’s no toilet paper). At times, say on Jan. 2, there are so many checkouts and check-ins that the maids bring their sisters, brothers and mothers to get all the work done.
Full-time maids assigned to a single property assist clients with shopping, cooking and laundry, and they often form close bonds with clients. It’s no surprise that our clients often want to take their maids home with them.
Special Places of Costa Rica employs two full-time maintenance men who service all our properties, plus a handful of caretakers dedicated to a single property each.
These men will fix just about any problem that arises — leaks, electrical and plumbing issues, a door that scrapes on a floor, a noisy ceiling fan… you name it. They also paint homes and provide roofing maintenance.
Our maintenance staff are available 24/7 for emergencies like a burst pipe that causes a flood. Special Places of Costa Rica also enjoys a network of qualified subcontractors to handle swimming pool service, gardening / landscaping and repairs to air conditioning units & kitchen appliances.
Steven, from Potrero, is a rental agent for Special Places. He processes rental inquiries, checks on property availability, makes reservations and helps with check-in and check-out info.
Steven has worked at three hotels: as a bellman at Casa Chameleon in Las Catalinas, as a receptionist in the Sugar Beach Hotel near there, and as a receptionist at Jardín del Edén in Tamarindo. He has a bachelor’s degree in teaching English from the Universidad Latina in Santa Cruz, and someday he hopes to teach English at his old high school in Cartagena.
Steven likes to ride his Kawasaki 250 dirt bike in the Potrero Hills, around Las Catalinas and in Tempate. He’s also interested in cars and mechanics, and he’s skilled at repairing motorcycles.
Quote: “I think work is a very important tool that helps us to fulfill ourselves as human beings in life and to improve on what we already know.”
Born in Samar Province in the Philippines, Phem has a two-year degree in computer science from the Asian Institute of Computer Studies. She came to Costa Rica at age 19 to work for her aunt, who owned the Mariner Inn in Flamingo. She later worked for House of Rentals, then Special Places of Costa Rica when the companies merged. As a concierge, she books tours, rental cars, chefs or whatever clients need to make their stay enjoyable. “Whatever they request, you do it,” she said.
She enjoys “having a connection to people, meeting different people, helping people.” Her proudest accomplishment was moving from the Philippines to Costa Rica to explore better opportunities. She recommends that visitors to Flamingo try an ATV tour, a catamaran cruise, rappelling or whitewater rafting.
Quote: “I love Potrero. I live in Surfside. It’s quiet, safe, and people there are very accommodating, nice, friendly, always willing to help you. They’re open to anyone. I like that community. And the bars are within walking distance.”
Pascale, Kenny’s mother and business partner, is the head accountant at Special Places. She is responsible for all the accounting, billing and taxes, managing the maid service, setting work schedules and procuring cleaning products.
Pascale is from Antwerp, Belgium, where she and her husband had a food-service business specializing in poultry. But they often traveled to the Caribbean and Central America, and in 2009 decided to move to Costa Rica.
“We thought it was time to follow some dreams, so we sold the business and came to Costa Rica,” she said. They traveled to every corner of the country, but they fell in love with Guanacaste and decided to settle in Flamingo. They couldn’t find a house that satisfied Pascale’s handyman husband, so they built their own on the hills above Potrero in Pacific Heights.
She says her proudest accomplishment is “bringing two beautiful sons into the world.”
Quote: “The way we raised them, they were very independent. We taught them to work also. Of course, school came first. To us it’s white and black, and the gray doesn’t exist. It’s good or bad.”
Norlyng coordinates the maintenance of all Special Places properties, and she’s also in charge of Human Relations and is an assistant to Kenny Segers.
Born in Limón but a longtime resident of Matapalo, she previously worked as a receptionist at the Best Western Seis Playas Hotel. She also spent six years at the Wyndham Tamarindo, working as head of reception and as an administrative assistant.
Norlyng studied law for a year and a half at the University of Costa Rica in Liberia, but currently she is more focused on tourism. She is married and has two daughters, ages 9 and 2. Her interests include reading (the Bible, inspirational works and finance) and going to relaxing places.
Quote: “My philosophy of life is to live in the present and try not to worry about the future, to have clear objectives, to try not to stress too much and to act in the present.”
A native of Brasilito, Karolayn has a bachelor’s degree in accounting from the Universidad Latina in Santa Cruz. She is responsible for the billing, accounting and filing at Special Places.
She enjoys hiking and swimming, and her favorite local places are Playa Danta and Playa Conchal. Asked what activity she would recommend to visitors, she said riding a Banana Boat, an inflatable, banana-shaped boat towed behind a speedboat.
Quote: “The working environment here is very nice, very tranquilo. We get along really well, the management, the coworkers, and also the maids and maintenance people. Also, in my job I’ve learned a lot of things that in university classes they don’t teach. It gives you the opportunity to learn and grow.”
A native of Antwerp, Belgium, Kenny emigrated to Costa Rica in 2008. Having graduated from high school in Belgium, he studied economics and business administration in Costa Rica. Eager to go into business, Kenny left university to work as a property manager for House of Rentals in Flamingo, which he acquired not long after starting the job. House of Rentals grew into Special Places of Costa Rica, currently represented by offices in Playa Flamingo and Playas del Coco, and known as one of the leading agencies in the area.
Kenny speaks and writes fluent Spanish, English and Dutch. He is the proud father of a Costa Rican son, Khael, who was born in 2016.
Passionate about his growing vacation rental and management business, Kenny is always looking for investments and opportunities. Hotel Pitaya Lodge (formerly Kakaos Lodge) is also under his management.
In 2020, he began building the first of several homes as part of a newly launched project development/construction company.
Juan Carlos works as a rental agent, attending to any questions about renting a property, explaining the options available, answering any questions and supporting the concierge team in extra services like tours or transport.
Juan Carlos was born in San José and currently lives in Potrero. He has worked for some 15 years in sales or customer service at hotels, including the Hotel Barceló in San José, the Hotel Parador in Manuel Antonio and the Lagarta Lodge in Nosara.
He also studied English at the Instituto Norteamericano in San José, earning a C2 certification in English. He has also taken several courses in administration.
Juan Carlos likes walking on the beach (“so I’m definitely in the right place”) with his French bulldog. “They’re very mischievous but very sweet, very good company.”
Quote: “I always say, ‘It costs nothing to smile.’ I always like to convey that people should be happy no matter what.”
Juan Diego, who was born and raised in Villarreal, works as a concierge. That means he helps visitors arrange tours and transportation, rental cars, airport pickup and dropoff, and other services.
Juan Diego studied sustainable tourism management at UNED, the Universidad Estatal a Distancia, where he received a bachelor’s degree in 2013. He has worked as an admin for the Dream Chaser catamaran in Tamarindo, as a receptionist at the Hotel Pasatiempo in Tamarindo, and as a concierge at the Hotel Dreams Las Mareas in El Jobo.
Juan Diego enjoys watching HBO series and movies, riding his bike, going out with friends and watching the sunset on the beach.
Quote: “I like concierge work because I get to help a lot of people, fulfilling the dreams of tourists who visit a beautiful country like Costa Rica that’s full of nature.”
José does property inspections, check-ins and check-outs for Special Places, making sure that properties are in great shape for new clients.
Born in Limón, he currently lives in Cartagena. He went to high school at Liceo Experimental Bilingüe de Santa Cruz, and he spent seven years working as a waiter and bartender at the JW Marriotts in Hacienda Pinilla and Reserva Conchal.
He enjoys going to the beach, listening to music, watching movies and series, playing video games and spending time with family.
Quote: “If you’re afraid of dying, it’s better not to be born.”
A native of Nicoya who lives in Cartagena, Jhon works in accounting at Special Places, calculating reservation contracts, sales commissions and billing. He has been studying accounting at the Universidad Latina in Santa Cruz for a year and a half.
His goal is to have an accounting firm of his own. His favorite hobby is artisanal fishing, usually from a boat out of Flamingo, and he once caught a 70-pound mahi-mahi. He also has caught marlin in Tamarindo and Quepos.
His greatest pride is a nearly 2-year-old daughter named Elizabeth Aitana.
Quote: “I think the most marvelous thing that’s happened to me would be the birth of my daughter. That’s the thing I’m most proud of.”
Jason is a concierge and rental specialist with an interesting job — knocking on new clients’ doors to see if they need anything or would like to book any tours or other services.
Born in Limón and currently living in Huacas, Jason speaks flawless English. He has taken some university courses on websites and social media marketing. He is married, no kids, but has a cat named Kirara.
Jason previously worked as a database analyst at Western Union in San José, typically addressing charge-backs on credit cards and resolving other monetary issues.
Jason loves “adrenaline,” muddy offroad adventures, motorcycling, ATV, video games, surfing and skateboarding.
Quote: “You don’t have to be the smartest person to fulfill your dreams, all you need is to put in a little effort and be certain that you will achieve whatever you set your mind to.”
Gabriel joined Special Places as an accounting assistant at the age of 20. He was born in Liberia and currently lives in Filadelfia with his family.
He studied at the Colegio Técnico Profesional de Carrillo, with a specialty in accounting and auditing. He worked previously as an accounting assistant and secretary for a clinic in Palestina de Belén that serves disabled people.
Gabriel enjoys mountain biking, and for the past eight years he has volunteered at the Red Cross in Filadelfia, working mostly in strategic communication.
Quote: “We never have to give up on a dream just because of the time it takes to achieve it.”
Daniela works as an administrative assistant in Human Resources, helping with payroll, health benefits and insurance, as well as onboarding new personnel.
Born in Liberia, she now lives in Villarreal, and she not only has two dogs but also a horse. She adores animals and loves to go horseback riding in the country. She also likes listening to Latin music like cumbia and salsa.
Daniela has a bachelor’s degree in business administration from the Universidad Libre de Costa Rica (ULICORI). Before coming to Special Places, she worked as an HR assistant at the Occidental Hotel in Tamarindo, where she learned a lot about Human Resources in a real-world environment.
Quote: “Take risks, because everything good starts with a little fear!”
Carla works as an accounting assistant at Special Places and is also involved in property management.
She was born in Caracas, Venezuela, and raised in Ciudad Guayana, where she earned a law and accountant degree and worked as a lawyer and accountant. Since coming to Costa Rica, she has worked as a manicurist, masseuse, bartender, waitress and artist.
A gifted artist and something of a Renaissance woman, Carla also draws and makes earrings, necklaces, and bracelets. Her varied interests include dancing, hiking, scuba diving, traveling and discovering new cultures.
Quote: “My motto is ‘I know that I own the weak and fragile body of a woman, but I have the heart and stomach of a king.’ ”
This property is not managed by Special Places of Costa Rica.
Accordingly, rental rates and availability for this property might not be current. Please submit an inquiry and will be be happy to verify the details and assist you with your booking.